Social media is an ever-changing landscape. With the development of new and different ways to explore content, the rules, actions, and content itself change with it. An article titled ‘How the social media landscape is changing in 2019’   Grayson Kemper talks about how most recently, social media has started to lean toward visual content rather than written. This is putting Facebook to the backburner and bringing forward platforms like Instagram, Snapchat, and TikTok. All generations have different preferences, but Kemper claims that in all generations 80% of the population uses social media.

Two ways that this idea of visual vs. not visual are exemplified are on Facebook and YouTube.

Facebook has lost support over the years. In the last four, it has” lost almost 20% of its users age 18-24”.  Gen Z prefers visual content and more personalized experience. Contrary to that older users prefer Facebook, as they see it as an all in one platform. 

One of the most diverse platforms in its viewers’ age is YouTube. The personalized content that is never-ending keeps people watching. The plethora of genres that exist allow all users to find their place on the app. The visual aspects draw in younger audiences, and the educational side brings in the older audiences. 

Overall, this article shows that social media is ever-changing with consumers. Younger generations what personalized viewing experiences and older generations want ease and connectivity. The constant is that people are using it.